Conversion Optimization

Blurb HTML
Generator.

Clean formatting is the difference between an amateur blurb and a best-seller. Generate Amazon-approved HTML without writing code.

KDP Optimized

Uses tags officially supported by the Kindle storefront.

Visual Hierarchy

Easily add headings and list tiers to make blurbs skimmable.

Supported Tags

Bold (<b>)
Italic (<i>)
Headings (<h1>)
Lists (<ul>)
Amazon Icons

The Scan Test

80% of Amazon shoppers scan the description before reading. If they don't see a bold hook or bullet points within 3 seconds, they bounce. Our tool forces good structure.

Blurb Formatter

Amazon KDP compliant

Raw KDP Code

<!-- No content yet -->

How to Write a High-Converting Blurb

The Hook (The Headline)

Start with a bold, attention-grabbing statement. Use our Heading tags to make this stand out. This should speak directly to the reader's main pain point or the high-stakes conflict of your story.

Social Proof & Tropes

Use bullet points to list awards, reviews, or comparable authors ("Fans of Sarah J. Maas will love..."). This helps readers categorize your book instantly.

KDP Formatter Warning

Never copy-paste directly from Microsoft Word into the KDP dashboard. Word adds "hidden" code that breaks Amazon's layout. Always run your text through our generator first to "sanitize" the HTML.

Amazon Description Technical Limits

Limit TypeCapacityRequirement
Character Count4,000 CharactersIncluding HTML Tags
Allowed Tags~8 Standard TagsKDP/B&N Supported Only
Emoji SupportLimitedStandard Unicode Only

Copywriting FAQ

"Should I use my book's first chapter as the blurb?"

No. A blurb is a sales document, not a literary one. Focus on the 'why' rather than the 'what'.

"Do keywords in the description help SEO?"

Yes, on Google. For Amazon internal search, the 7 backend keyword slots are more important, but the blurb still helps customer conversion.